In this Internet and video age, it's easy to lose sight of the value of text.

The words on your page are the life-blood of search engines. The search engines can discover what your article is about in an instant. The technology for achieving this with video is still in its infancy. this means that it's difficult for search engines to know what your video contains without skilful labeling and categorization. And this is open to manipulation whereas it is transparently clear what text is on your page.

Fylko advises article writers not to write for the search engines but for their readers.. Good quality written English matters more than artificially inserting phrases that you think will rank well. Search Engines are becoming increasingly good at detecting good articles and human ratings of content will become increasingly a part of the algorithm. This means that you can concentrate on providing interest and relevancy to your readers.

Fylko allows you to include two links to your web site in your text. It is best to link to different pages on your site using relevant anchor text (the text that the reader clicks on). So, if your site is about cat food, your anchor text might be 'cat food varieties' and 'cat food advice'. Ideally your links will be natually integrated into the content of your article. One of those links might be to your home page and the other to an internal page, or sales page, that you need to rank well for.

The Web is all about intelligent linking so make sure that the page on your site fulfils the expectation of the anchor text. You should be providing useful direction to a relevant page.

Your article should not be written with manipulation in mind. You should be aiming to provide valuable content in your article that is developed and reinforced once your link is followed. You only have one chance to make a good first impression.. Don't miss this one opportunity to captivate your reader. If you respect the intelligence of your readers, they are more likely to reward you with their custom and loyalty.